The UNAIDS 2016–2021 Strategy focuses onthe unfinished agenda in the AIDS response—drastically reducing new infections to bend the trajectory of the epidemic. The report brings awareness to progress that has been made what still needs to be done. The aim of the design was to be reflective, focused and thoughtful. This was highlighted by the subtle color palette and people-centered photography. Modern and simple icons were used to define the targets, goals and vision of the report.